Danone Health Affairs trusts Agilience for its digital influence

DEIeiOUXYAAwMsI.png-largeIl y a peu nous avons eu le plaisir d’échanger avec Mme. Robin-Foucal de chez Danone à propos de son expérience avec Agilience.

English version at the bottom

  • Pouvez-vous vous présenter en quelques mots ?

Je suis Mme. Robin-Foucal et je dirige la partie Global Health Affairs pour Danone. Nous pilotons la stratégie internationale sur les sujets afférant à la nutrition et la santé et en particulier autour du microbiote et des probiotiques. C’est un champ en pleine évolution avec la prise de conscience du rôle des microbiotes sur notre santé, sur lesquels nos marques Actimel et Activia se positionnent.
Ingénieure agronome et marketer de formation j’ai passé 10 ans en filiale chez Danone France en marketing et Health Affairs avant de passer à l’international en 2008. L’enjeu pour moi est de traduire la science en communication compréhensible et utile pour les professionnels de santé et le grand public, faisant le lien entre experts et citoyens.

  • Dans quel contexte et pour répondre à quels enjeux (problématiques business) avez-vous fait appel à Agilience ?

Pour notre catégorie il s’agissait avant tout de promouvoir les connaissances sur la flore intestinale (microbiote) et les probiotiques et de développer la notoriété de ces sujets à la fois à destination du grand-public et des professionnels. Depuis 6 ans nous assistons à une explosion de ces thématiques dans le milieu scientifique, qui de plus en plus apparaissent comme un enjeu de santé publique majeur. On découvre que le microbiote a des implications non seulement sur l’ensemble des fonctions physiologiques mais aussi cognitives.  Notre objectif était de faire prendre conscience des enjeux et de créer un pont entre les professionnels et le grand-public en tenant compte de l’influence énorme des acteurs digitaux.

  • Quelle a été le type d’intervention d’Agilience ?

Sur des sujets de santé et de nutrition émergents il nous fallait connaitre plus en détail l’environnement digital. A commencer par identifier des influenceurs pertinents pour ensuite construire une une stratégie d’engagement. Agilience est intervenue sur l’analyse de nos territoires d’influence en ligne, l’identification des autorités clés et un monitoring.

  • Quelle valeur ajouté / bénéfice a généré cette intervention par rapport à votre problématique de départ ?

Plus que sur l’engagement des influenceurs ou le community management en tant que tels, la vraie valeur ajoutée a été une bonne compréhension de nos enjeux et une réponse adaptée et fine en terme de stratégie d’influence. L’approche très structurée d’Agilience avec un modèle quantitatif et qualitatif permettant une identification précise des influenceurs digitaux, la curation de contenu et un monitoring rigoureux est clairement un plus.



Some time ago we were happy to exchange with Ms. Robin-Foucal from Danone about her experience working with Agilience. 

  • Can you introduce yourself in a few words?

I am Ms. Robin-Foucal and I lead the Global Health Affairs for Danone. We pilote the international strategy on all topics related to health, nutrition and particularly microbiot and probiotics. With the new awareness of their impact on our health, this field in gaining visibility and our brands Activia and Actimel are addressing it. Trained as agronomist and marketer, I have spent 10 years working for Danone France in marketing and health affairs before taking international positions starting in 2008. The stake for me is to translate science into understandable communication, that is useful for health professionals and for a broad audience.

  • What were the stakes and context in which you reached out to Agilience?

For our category we needed to promote the knowledge about guts’ flora (microbiota) and about probiotics, to develop awareness on those topics for mainstream and specialized audiences. For the last 6 years these topics have been skyrocketing in the scientific world with impacts on our physiological and cognitive functions. Our objective was to bring a higher awareness about it and create a bridge between scientific experts and consumers while taking into account the huge influence of digital players.

  • What type of intervention did Agilience?

On emerging health and nutrition topics we had to know more in details the digital environment. Firstly we wanted to identify the relevant influencers to then build a digital strategy and engage them. Agilience worked on analyzing our online territories of influence, on the identification of the key authorities and on a monitoring.

  • Against your initial problematic what has been Agilience’s added value / benefit?

More than the engagement or the community management as such, the true added value of Agilience has been a good understanding of our challenges. They answered very precisely and with great adaptation regarding the strategy of influence. Agilience’s very structured approach with a quantitative and qualitative model, an accurate identification of digital influencers, good content curation and a rigorous monitoring have been the key assets.


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Le Grand Forum des Tout-Petits with Agilience: birth and rise of an authority

 

shutterstock_390443464Il y a quelques semaines nous avons eu le plaisir d’échanger avec Le Grand Forum des Tout-Petits que nous accompagnons depuis 2 ans. Nous sommes très fiers du travail accompli ensemble pour une cause importante à nos yeux, allez y jeter un oeil si vous ne savez ce qu’ils font! Voici leur expérience de travail avec nous.

English version at the bottom

  • Pouvez-vous vous présenter en quelques mots?

Je coordonne les actions du Grand Forum des Tout-Petits. Association sous la loi de 1901, notre but
est de promouvoir la santé de la toute petite enfance avec une approche globale : de la conception de logo-forum-petits_v2l’enfant jusqu’à ses 2 ans, une période définie plus simplement comme les 1000 premiers jours de la vie. Un grand nombre de paramètres ayant trait à la santé de l’humain se mettent en placedurant cette période, avec un impact à long terme très important. En menant une réflexion poussée avec l’ensemble des acteurs de la toute petite enfance nous nous sommes aperçus que le grand public comme certains professionnels ou institutionnels, ne bénéficiaient pas toujours d’une information actualisée et fiable sur ce sujet très complexe. Alors même que le thème de la santé de la mère et de l’enfant était largement relayé sur les réseaux sociaux.

  • Dans quel contexte et pour répondre à quels enjeux (problématiques business) avez-vous fait appel à nos services?

Nous avions besoin de muscler notre approche des réseaux sociaux pour faire émerger les enjeux santé liés aux 1000 premiers jours de la vie et contrer la mauvaise information que l’on y trouve. Nous nous sommes rendus compte que c’est un univers très codé et complexe. Avoir et animer un compte Twitter ou bien Facebook à titre personnel et le faire pour une association qui informe le grand-public sont deux choses très différentes. Et cela d’autant plus qu’il s’agit de thématiques “santé” importantes. La difficulté en outre était de faire dialoguer acteurs du digital et du réel, organiser la rencontre des acteurs de ces deux mondes pour construire une information qualifiée, claire, précise et compréhensible des 1000 premiers jours de la vie.

  • Quelle a été le type d’intervention d’Agilience?

Agilience est intervenue à tous les niveaux sur tous les services qu’offre l’entreprise. Nous avons commencé avec un besoin, comment dire, “d’éveil au digital”. Il fallait nous éclairer sur l’impact potentiel de cette aventure et c’est la stratégie d’engagement avec une cartographie précise de nos sujets qui a permis de poser les premiers jalons. Nous partions vraiment de zéro et l’étendue du monde digital a un côté vertigineux. La maîtrise de ces éléments par Agilience, l’approche très carré et structurée nous a mise en confiance. On a commencé à relayer le contenu des autorités qui nous paraissaient les plus importantes, mais aussi d’autres fortement poussées par Agilience que nous n’aurions pas abordées autrement mais qui sont des parties prenantes de cet écosystème.

Nous avons par la suite poussé notre propre contenu en suivant une ligne éditoriale que l’équipe à bien intégré. Aujourd’hui c’est un pari réussi puisque nous sommes devenus, à notre tour, une autorité majeure sur les thématiques afférentes aux 1000 premiers jours. La complémentarité avec les autres média est très bonnes. Il faut comprendre que c’est un travail de patience qu’il faut faire avec une certaine humilité. Au moment où nous parlons le grand défi est de se maintenir avec un niveau d’exigence et de responsabilité accrues par notre statut d’autorité reconnue.

  • Quelle valeur ajouté / bénéfice a généré cette intervention par rapport à ta problématique de départ?

La valeur ajouté d’Agilience a été une approche calme, très structurée, avec de bons process et des délivrables lisibles. Leur approche de l’autorité est transparente grâce à une méthodologie scientifique. C’était très important de nous sentir écoutés car nous avions peur de dévoyer notre cause, hors nous n’avons jamais trahi nos engagements et je sais qu’Agilience regarde dans la même direction que nous. D’ailleurs cette confiance ne s’est jamais démentie. L’équipe a joué un rôle important avec une lecture très intelligente de nos besoins, beaucoup de flexibilité pour co-construire ce projet et encore une fois une transparence dont le résultat est une relation qui dure.


baby-2416718_960_720A few weeks ago we had the pleasure to exchange with Le Grand Forum des Tout-Petits that we have been supporting for the last 2 years. We are very proud of the work accomplished so far for a cause that is dear to us, go have a look at what they do if you don’t know them! Here the account of their experience working with us.

  • Can you introduce yourself in a few words?

I manage the operations for the Grand Forum des Tout-Petits. It is an association that aims at promoting health for very small kids : from conception until a child’s second birthday, it covers the 1000 first days of life. A wealth of high impact and long term effect parameters are shaped during this time for human beings. As we reflected in depth with all major actors related to childcare, we realized that the public as well as some professionals were not always beneficiating from up to date, reliable information on this complex topic. Despite a wide coverage of mothers’ and babies’ health topics on social media.

  • What were the stakes and context in which you reached out to Agilience?

In order to approach social media and let the health topics revolving arond the first 1000 days, we needed to strengthen our online strategy. It quickly came to our attention that it is a complexe environment with its own codes. Running a Twitter or Facebook account at home and doing so for an association targeting public health issues are two distinct things. Creating a channel to open a dialogue between digital and real life players was an added difficulty, but key to build clear, accurate and qualified inofrmation about the first 1000 days of life.

  • What type of intervention did Agilience?

Agilience was involved at all the stages and we have used all the services the company has to offer. The first need was for us to get acquainted to the digital world. The engagement startegy mapped accurately  our topics and laid the fondations for the next steps while teaching us about the impact of suh an adventure. We started from scratch and the depth of the digital world is staggering. The mastery of these elements doubled by a square and structured approach, Agilience inspired trust to us. We first relayed content from the important authorities, revealing some actors we would not have addressed otherwise.

The next steps took us to publish our own content according to an editorial line well integrated by the team. It is a success since we have become a major authority on the themes related to the 1000 first days. There is an excellente complementarity with other media. One needs to understand that it is a game of patience with a twist of humilty. As we speak our next big challenge is to maintain our position according to the level of expectations attached to our leading authority status.

  • Against your initial problematic what has Agilience’s added value / benefit been?

Agilience’s added value was a calm, very structured appraoch backed by clear processes and understable deliverables. The authority concept thanks to a scientific method, is transparent. Feeling listened was paramount for us as we had feared to lose ourselves and our cause, but we never had to betray these and I know Agilience looks in the same direction as us. This trust with the agency has never been questioned.

With a smart understanding of our needs, a lot of flexibility to co-create our projetc the team played an important role to make it a success. The result is a long-lasting relation.


shutterstock_390443464

Le Grand Forum des Tout-Petits with Agilience: birth and rise of an authority

shutterstock_390443464
A few weeks ago we had the pleasure to exchange with Le Grand Forum des Tout-Petits that we have been supporting for the last 2 years. We are very proud of the work accomplished so far for a cause that is dear to us, go have a look at what they do if you don’t know them! Here is the account of their experience working with us.

 

  • Can you introduce yourself in a few words?

logo-forum-petits_v2I manage the operations for the Grand Forum des Tout-Petits. It is an association that aims at promoting health for very small kids : from conception until a child’s second birthday, it covers the 1000 first days of life. A wealth of high impact and long term effects parameters are shaped during this time for human beings. We realized that the public as well as some professionals were not always beneficiating from up to date, reliable information on this complex topic. Despite a wide coverage of mothers’ and babies’ health topics on social media.

  • What were the stakes and context in which you reached out to Agilience?

In order to approach social media and let the health topics revolving around the first 1000 days, we needed to strengthen our online strategy. It quickly came to our attention that it is a complex environment with its own codes. Running a Twitter or Facebook account at home and doing so for an association targeting public health issues are two distinct things. Creating a channel to open a dialogue between digital and real life players was an added difficulty, but key to build clear, accurate and qualified information about the first 1000 days of life.

  • What type of intervention did Agilience?

Agilience was involved at all the stages and we have used all the services the company has to offer. The first need was for us to get acquainted to the digital world. The engagement strategy mapped accurately  our topics and laid the fondations for the next steps while teaching us about the impact of such an adventure. We first relayed content from the important authorities, the next steps took us to publish our own content according to an editorial line well integrated by the team. It is a successful challenge since we have become a major authority on the themes related to the 1000 first days. As we speak our next big challenge is to maintain our position according to the level of expectations coming with our leading authority status.

  • Against your initial problematic what has Agilience’s added value / benefit been?

Agilience’s added value was a calm, very structured appraoch backed by clear processes and understable deliverables. The authority concept thanks to a scientific method, is transparent. Our trust with Agilience has never been questioned. With a smart understanding of our needs, a lot of flexibility to co-create our project the team played an important role to make it a success. The result is a long-lasting relation.baby-2416718_960_720

 


Air France builds up its online authority with Agilience

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We took a moment to talk with Chloé Marchand, responsible of social media for Air France, to gather her impressions about the work that has been going on for the last year.

  • Can you introduce yourself in a few words?

My name is Chloé Marchand and I hold the position of social media responsible for Air France. I joined this team about 1,5 years ago. Before I spent 7 years abroad, based in Asia and Poland for Air France too and always with a certain appetite for new-technologies, the Internet and its implications for an airline compnay such as Air France. But before I joined Air France I spent time in a startup than was based in New York City.

  • What were the stakes and context in which you reached out to Agilience?

We met Agilience back in 2016, shortly after starting my current job. With my team we were looking for solutions that would enable us to trim and streamline the e-influence topic. I liked the rigorous approach of Agilience supported by accurate, reliable and credible technology.
Our angle was to strengthen our authority, without going for volume-based strategies. They are not always the most relevant in order to be recognised and accepted by the authorities that count the most. We wanted to understand, explore influencers’ universe.

  • What type of intervention did Agilience?

We beneficiated from a delivery on gastronomy and luxury travel, two dimensions that are very dear to Air France. Added to this delivery Air France and Agilience have collaborated on a « win-win » mode. Air France gave access to Agilience to its accounts in order for them to test the strength of their tools with large scale accounts. We are pleased about it since we just beneficiated from a little pitch about our authority in French. It was rich with learnings, only confirming that our relation has been overall mutually beneficial.

  • Against your initial problematic what has Agilience’s added value / benefit brought?

There was a great deal of learnings as we co-constructed the project. Agilience was more than a mere « service provider », they were a « partner ». The briefing phase was very beneficial for us to take a step back to embrace the big picture. It helped to appreciate and prioritise accordingly deep trending topics from buzzing ones.
We will need to push the reflexion further, it is at least what comes out of our last meeting with them. Talking about « authority » is well picked as concept since it sticks to the reality of e-influence, associated to the micro-segmentation allowed by Agilience’s tools. We can dig in depth the ecosystems that are the most important for us on the long-run.


Air France builds up its online authority with Agilience (French & English version)

AirFrance-Logo
Nous avons pris un moment pour parler avec Chloé Marchand, responsable réseaux sociaux chez Air France, pour recueillir ses impressions dans le cadre du travail entrepris depuis l’année dernière.

We took a moment to talk with Chloé Marchand, responsible of social media for Air France, to gather her impressions about the work that has been going on for the last year. 

  • Pouvez-vous vous présenter en quelques mots?

Je suis Chloé Marchand, j’occupe aujourd’hui le poste de responsable des réseaux sociaux pour Air France. J’ai rejoint cette équipe il y a 1,5 ans environ. Avant cela j’ai passé 7 années à l’étranger en Asie et en Pologne, déjà pour Air France et toujours avec un appétit certain pour les nouvelles technologies, internet et ses implications pour un transporteur aérien comme Air France. Avant cela j’ai aussi fait un passage par une startup alors basée à New York.

  • Can you introduce yourself in a few words?

My name is Chloé Marchand and I am responsible of social media for Air France. I joined this team about 1,5 years ago. Before this I spent 7 years abroad, based in Asia and Poland for Air France too and always with a certain appeal to new-technologies, the Internet and its implications for an airline compnay such as Air France. But before I joined Air France, I spent time in a startup that was based in New York City.

  • Dans quel contexte et pour répondre à quels enjeux (problématiques business) avez-vous fait appel à nos services?

La rencontre avec Agilience remonte à 2016 peu de temps après la prise de mon poste actuel. Avec mon équipe nous cherchions à défricher le thème de l’e-influence qui était encore balbutiant et moins structuré qu’aujourd’hui. J’ai accroché avec l’approche rigoureuse d’Agilience qui s’appuie sur une technologie pointue et fiable, c’est un outil crédible.
Notre démarche était en fait de muscler l’autorité d’un grand groupe comme Air France en essayant de s’affranchir des approches volumétriques qui ne sont pas toujours les plus pertinentes en termes d’influence et de reconnaissance par les acteurs qui comptent vraiment sur internet. Nous voulions comprendre, explorer l’univers des influenceurs.

  • What were the stakes and context in which you reached out to Agilience?

We met Agilience back in 2016, shortly after starting my current job. With my team we were looking for solutions that would enable us to trim and streamline the e-influence topic. Back then it was at its start and a bit less structured than it is now. I liked the rigorous approach of Agilience supported by accurate, reliable and credible technology.
Our angle was to strengthen the authority of a major airline compnay like Air France, without automatically going for volume-based strategies. They are not always the most relevant in order to be recognised and accepted by the authorities that count the most on the Internet. We wanted to understand, explore influencers’ universe.

  • Quelle a été le type d’intervention d’Agilience?

Nous avons bénéficié d’une étude sur la gastronomie et les voyages de luxe, deux dimensions chères à Air France. L’accent avait été mis sur les États-Unis – alors en train de mettre une nouvelle équipe sur pieds – et sur le Royaume Uni, autre marché demandeur de ce type d’informations. En plus de cela Agilience et Air France ont collaboré sur un mode « donnant-donnant ». Air France a mis à disposition ses comptes pour permettre à Agilience de tester la solidité de ses outils avec une grande audience. Il s’est avéré que cela a aidé Agilience et nous en sommes ravis puisque nous venons de bénéficier d’un rendu sur notre autorité en ligne qui a été riche en enseignements. Jusqu’ici notre relation a été mutuellement enrichissante.

  • What type of intervention did Agilience?

We beneficiated from a delivery on gastronomy and luxury travel, two dimensions that are very dear to Air France. The emphasis was laid on the USA and the UK. The latter was then getting its team reorganized, the former was already asking for such data and information to nurture its knowledge. Added to this delivery Air France and Agilience have collaborated on a « win-win » mode. Air France gave access to Agilience to its accounts in order for them to test the strength of their tools with large scale audience. It helped Agilience and we are pleased about it since we just beneficiated from a little pitch about our authority in French. It was rich with learnings, only confirming that our relation has been overall mutually beneficial.

  • Quelle valeur ajouté / bénéfice a généré cette intervention par rapport à vôtre problématique de départ ?

Il y a eu une grande part d’apprentissage et de co-construction du projet. Agilience a été plus un partenaire qu’un simple « prestataire ». La phase de briefing nous a beaucoup aidé car l’équipe nous forçait à préciser des concepts qui à l’origine ne nous apparaissaient pas si pointus. Cela nous a permis de prendre du recul, d’apprécier et de prioriser nos sujets de manière plus pertinente. C’était un excellent moyen de démêler les gros sujets qui s’inscrivent sur une tendance de fond des sujets plus périphériques et moins structurant pour notre stratégie.
L’influence est un sujet vaste sur lequel il faudra encore pousser la réflexion, c’est du moins ce qui ressort de notre dernier rendez-vous avec Agilience. Le concept d’autorité est bien choisi et correspond bien à la réalité de l’influence en ligne, associé à la micro-segmentation permise par les outils d’Agilience, nous pouvons creuser en profondeur les écosystèmes qui nous importent, dans la durée.

  • Against your initial problematic what has Agilience’s added value / benefit brought?

There was a great deal of learnings as we co-constructed the project. Agilience was more than a mere « service provider », they were a « partner ». The briefing phase was very beneficial for us as the team forced us to precise our concepts and be more accurate regarding our needs : we took a step back to embrace the big picture. It helped to appreciate and prioritise accordingly deep trending topics versus buzzing ones. It was an excellent way to sort big topics out more accurately.
e-Influence being a wide topic, we will need to push the reflexion further, it is at least what comes out of our last meeting with them. Talking about « authority » is well picked as concept since it sticks well to the reality of e-influence, associated to the micro-segmentation allowed by Agilience’s tools. We can dig in depth the ecosystems that are the most important for us on the long-run.


7 Tips to boost your influence

Tip#1 – Be Social

Pay attention to your peers and what they have to say. How can you find them in the haystack of the sources active on social media? One way is to check them out on Agilience. You will find the 12 most influential sources by topic.

Tip#2 – Be Relevant

Sharing stories is good and show that you are active. Sharing relevant stories is better. You can find relevant stories on many social media, blogs, and newspapers. If you find this time consuming, try Agilience that filters for you stories pushed by the most influential people in their field.

Tip#3 – Be Respectful

Reacting, retweeting, commenting, liking others people stories is fine. Mentioning your sources in your messages, recognizing their contribution is better and more respectful. It’s a social etiquette that shows you’re really interested in what they say and not “borrowing” their content to add a few posts to your timelines.

Tip#4 – Be on Top

Check regularly what’s happening in your field. You can find a wealth of top stories on social media. Now again if you find this time consuming, you can find a digest on Agilience of the latest top stories shared by the most influential people in your field.

Tip#5 – Be Focused

Be clear on your realm of influence. Potentially you can envision interacting with a broad audience on any topic. But you may want to consider staying focused on a few topics. It’s the difference between being a generalist versus a specialist. To grow your influence, start focused on a few topics to get recognition from your peers.

Tip#6 – Be Curious

Your topic may be at the crossroad of several others. Consider exploring related topics to quickly access insights from different perspectives. If you’re interested in a product for example, try exploring its territories of usage or aspirations.

Tip#7 – Be Genuine

Being part of the conversation is good, contributing to the conversation is better. There are different roles you can play in the conversation. Play your role and be genuine, it’s likely to best contribute to the overall conversation and increase your authority on your topics.


Quick news from Agilience

According to Tomoson survey, 84% of marketing professionals worldwide plan to start influencers marketing in 2016 and those who are already doing it plan to priorize it even more.

Influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations which 92% of consumers are more likely to trust. For these reasons, influencer marketing has become the most effective long term marketing strategy.

People usually think that influence rhymes with audience. This is not true: volume followers count less that value followers.

Influence is recognized expertise on a topic.

This is what Agilience calls authority. Thanks to this approach, since 2015, Agilience guides its clients through their strategic choices, in order to build valuable relationships between brands and authorities.

They trust us

Agilience: a free access to live coverage on 10K fields of influenceAgilienceHome

Agilience Pro: boost your influence

We are now moving to a new stage with a complementary platform, an engagement cockpit. Agilience Pro enables you to engage the top influencers in your fields. It’s an all in one package that allows you to target the top authorities in your domain, to engage them with relevant content and monitor your performance with simple business KPI’s.The upcoming Agilience Pro offering is available on July 1st.


Influenceurs. Autorité #scienceofinfluence par Agilience

Tout le monde sait-il qui sont les influenceurs du web: d’innombrables followers, des fans qui guettent le moindre tweet et une célébrité digitale sans borne ? Qu’il s’agisse d’artistes très populaires, de youtubeurs, de it-girls ou de blogueuses qui règnent sur l’empire du lifestyle, ces personnalités deviennent parfois de véritables stars du web, et les marques les courtisent pour bénéficier de leur aura.

Mais qui sont les véritables autorités sur Internet?

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Terme moins répandu dans le jargon des professionnels du marketing, les autorités sont ces figures que l’on qualifie d’experts sur un ou plusieurs sujets sur lesquels leur parole est incontestablement une référence en la matière.

Parfois difficiles à repérer sur la toile, ils ont moins d’audience mais sont pourtant plus influents que ce que leur nombre de suiveurs semble indiquer. En s’adressant à un public de passionnés, ils représentent l’épicentre d’une niche bien spécifique sur laquelle ils font autorité : ce sont de véritables prédicateurs dans des domaines ciblés. Les autorités, contrairement aux influenceurs, doivent justifier d’une expertise. C’est eux qu’Agilience met en avant auprès de ses clients dans le but de créer entre eux une relation durable, une connexion qui permettra aux marques et services de mettre en avant leurs valeurs de façon ciblée et pertinente.

Alors, qui les marques doivent-elles solliciter ? Les acteurs du web doivent-ils comme Picsou compter leurs pièces d’or, veiller à avoir une communauté composée d’un maximum de followers ou, à l’inverse, cibler au maximum sa communauté en créant de l’engagement autour de son expertise ?

Sharing Beauty With All by L’Oréal

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Prenons l’exemple de Sharing Beauty With All, le plan de développement durable de L’Oréal qui vise à produire et consommer de façon plus responsable, pour devenir ses ambassadeurs, le groupe L’Oréal a confié à Agilience le soin d’identifier les Autorités emblématiques de ce programme développé par la multinationale dans le but d’accroitre sa notoriété et sa réputation de façon intelligente.

Experts du développement durable ou encore du commerce équitable, ces autorités sont les figures accessibles de la communication de SBWA. Moins médiatiques qu’une icône comme Emma Watson qui a également été sollicitée, ces spécialistes représentent non seulement des visages humains et accessibles qui représentent la marque mais surtout, ce sont des sources d’information fiables.

Plus réels, plus proches de nous, ils sont aussi pour la marque un moyen de mettre en avant le facteur humain de leur dispositif et de répercuter ainsi de belles histoires sur la toile sans qu’on mette en cause la véracité des propos véhiculés. Parce que les autorités, c’est aussi ça, une parole fiable, basée sur des faits et une expertise qui suscite la confiance des internautes.


New release of Agilience

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Agilience.com : your influence matters.
We are pleased to announce the new release of Agilience free service powered by 2 million topic authorities providing you with live coverage on 10 000 topics. Authority powered search is a disruptive service in the advent of social media as Google has been in the early days of the web. Agilience is a game changer putting people rather than documents at the center. AuthorityRank is a people centric ranking mechanism of results in the same way as “PageRank” is document centric ranking mechanism.  AuthorityRank sets Agilience apart in terms of quality and transparency of the results.Takeaways:

  • Authority powered stands for quality: all results are curated by top authorities in their field.
  • Authority based search stands for transparency: each result is backed by a topic authority.

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Stratégie de communication & influenceurs : Quête impossible ou approche à réviser ? (étude Cision)

Ziatan Ibrahiovic influence realm according to Klout
Zlatan Ibrahimovic influence according to Klout

Trouver des influenceurs, tout le monde peut ! En revanche trouver ceux qui comptent n’est pas à la portée de tous.  L’enquête menée par CISION souligne l’importance croissante accordée par les entreprises à la mise en place d’une stratégie de communication via des influenceurs. L’enquête montre aussi qu’à ce stade la démarche est encore approximative.

Si pour vous la mise en place d’une démarche scientifique et éprouvée est un impératif, alors découvrez sur Agilience  les influenceurs qui ont véritablement de l’autorité dans votre domaine de prédilection.

 

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Medincell, a drug delivery startup in the top 100 authorities

Medincell Drug Delivery Authority Badge
Medincell Drug Delivery Authority Badge

Medincell, the French biotech company on a mission to make drug delivery has entered the anchor quadrant of Agilience Mindshare matrix for Drug Delivery.  This means that Medincell is now deeply rooted in the drug delivery community. Medincell raising authority show cases what’s authority is about: Medincell contributes to the community by sharing relevant content and by engaging the conversation with it’s peers: .

Takeways

  • Beyond self promotion, engaging peers matter
  • Beyond activity for its own sake, sharing relevant content matters

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Discover top Tennis Authorities

 

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Tennis Authorities family Portrait

Over 1300 Tennis Authorities compete for mindshare and attention. forming  a rich ecosystem, mixing Tennis events, organisations, players, coaches, magazines and reporters.

Here is the family portrait of the top Tennis Authorities, ranked according to Agilience Authority index, and classified as Maven, Gurus, Anchors, and Icons, according to Agilience Mindshare Matrix.


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Agilience Mindshare Matrix

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AGILIENCE  MINDSHARE  Matrix

Agilience matrix is to mindshare what BCG’s matrix is to marketshare. Agilience matrix distinguishes influencers according to their level of authority and audience. Influencers are mapped into four quadrants. While icons force attention and milk their popularity,  Mavens and Gurus form the authority layer and deserve attention.  Anchors are influencers that have the  potential to become the next authorities

Takeways

  • Audience counts, Authority matters
  • Mavens and gurus form the Authority layer
  • Popular icons are Audience leaders
  • Anchors are the potential  mavens

Continue reading “Agilience Mindshare Matrix”


How does Agilience ranking works and why it matters?

AuthorityRank combines topic relevancy and peer recognition.
Agilience AuthorityRank takes advantage of the advantage of Agilience A3S combining Semantic, Social and Statistics analytics layers.

  • A3S exploits social analytics for peer recognition
  • A3S exploits powerful semantics for topicality.

Topic authority must be above a 10%, in order to be included in Agilience part of the corresponding ecosystem of sources. Topic Authority is updated on a monthly basis, ecosystem sizes varies from a couple of hundred to a couple of thousand members, depending on the broadness of the topic.

Agilience  serves content from the top authorities of each ecosystem. Agilience covers today nearly 10 000 topics ranging from all kind of sports, medical disciplines, hobbies, industries to countries, cities and musical genres.


Discover top Golf Authorities

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Top Golf Authorities

Over 1800 golf authorities competing for mindshare and attention.  A large ecosystem dominated by Golf organisations and magazines, including also freelance reporters and coaches.  Discover the happy few top Golf authorities according to Agilience Authority Index, a tribute to  distinguished golf mavens, gurus, icons and anchors  according to Agilience Mindshare matrix.

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eGull: the Golf Anchor that keeps an eye on the ball for you

eGull Golf Authority
eGull Golf Authority

eGull is a new and noteworthy anchor in the realm of Golf. eGull actively curates golf related topics and events. eGull keeps an eye on the ball for you, and that’s exactly the anchor’s role. Today’s anchors are tomorrows mavens, gurus and icons.  Anchors, like eGull, are pillars contributing to a rich and diverse community wide conversation about Golf. Anchor’s magic lies in their dedication, their commitment, to relentlessly report about their community of interest. eGull plays the insider’s role, so you can enjoy the game.

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Authority face off: Leonardo DiCaprio vs. TheClimateGroup

Leonardo DICAPRIO versus The Climate Group
Leonardo DICAPRIO versus The Climate Group

We are increasingly under social media influence. But who really has influence? How can we measure it?

Influence is often confused with mere audience. The main reason is that audience is straightforward to measure on social medias: all social networks provide a direct counts of followers or likes. What does audience really stand for? Audience is at best a measure of number of fans.  In fact, relying on audience to measure influence has several drawbacks and biases.

  • Audience can be bought. In fact there are many sites that offer you ways to increase your number of followers so that you can appear bigger than you really are.Climate Change Authority vs. Audience
  • Audience leaders are unfocused. Audience leaders are good to engage a general public but are not focused on a very specific topic. They are generalists who cover a bit of everything and are followed by a diverse public.
  • Audience leaders rely on experts to make their minds on specific topics and often relay the views of the experts. In the influence chain, the audience leader is often the last link.

Topicality and Authority

How can we move upstream in the influence chain and find the experts? The key is topicality and community: the experts share their passion with their peers in small communities centered on their topics of interest. To get a better handle on social influence we need a community specific measure of influence.

We call it Authority. Authority is by construction community specific and measures the online authority mindshare of a topic leader within the community.

Measuring topic authority is both simple and hard. It’s simple as it’s focused on two transparent and objective criteria: 1) is the source regularly sharing content on the topic of the community? 2) is the source recognized by its peers amongst the community?

The challenging part is to compute the authority, it’s an AI challenge:  Authority is a unique combination of semantics and social. Topicality challenge calls for powerful semantic engines. The social challenge is that authority leaders are not as visible than audience leaders, and hide in the long tails of sources with limited audience. Agilience computes authority rank relying on its patented A3S Artificial Intelligence engine.

Agilience reveals topic-centered communities and measures members authority, pointing out the top authorities in your field, the top stories that matter to your community and the most valuable way to engage the community.


2016: The year to boost your brand and your business


Is Agilience yet another social media?

Agilience is not a social media.  People are already hyperlinked in well-established social media services. We think there is a more useful job to do than adding a new service of this kind. Agilience helps you find easily top stories from top sources, to that extent it acts as a social media aggregator, explorer and search engine.  You can share the great stories you have found with your friends directly from Agilience using your favorite social media accounts. You can add the sources you have found to your list of friends in Twitter.


Agilience A3S Technology: All in one Analytics: Semantics + Social + Statistics

A3S unique combination of Semantics Social and Statistical engines
A3S unique combination of Semantics Social and Statistical engines

Today there is over a billion people on social media. Self proclaimed expertise is a poor indicator of topic authority and random endorsement does not make for a more reliable indicator. Agilience profiling technology overcomes these limitations thanks to advanced Artificial Intelligence engine A3S. A3S determines topic authority by checking for topic relevancy, peer recognition.

Takeaways

  1. Systematic, objective and reliable  recognition of topic authority calls for profiling technology
  2. Agilience A3S profiling technology is based on a unique combination of Social, Semantic and Statistical engines
  3. Agilience A3S powers authority based search providing you “top stories from top people”

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1001Fontaines wins Google Impact Challenge

1001fontaines

Agilience is pleased to announce that 1001fontaines have won the Google Impact Challenge, thru the Audience Award, after the votes of hundreds of thousands of Internet users. Agilience, 1001fontaines partner, is delighted to have contributed to this success, enabling them to strengthen their goal of producing drinking water to one million people by 2020. https://lnkd.in/eFAdzAS Agilience reveal, profile and engage in real time the digital top authorities of your ecosystem to grow your own authority and your sales – https://agilience.com.


Agilience clients collaborations

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Agilience is pleased to announce new clients/collaborations – L’Oréal, Danone, Wilkinson, Atos, Roche, Medincell… Agilience map the social web, reveal and profile the key authorities of your ecosystem to grow your own authority and your sales

Contact us: agilience.com


Why Agilience in the first place?

There are billions of web pages, hundred of millions of blogs or social media sources on the internet. If you are interested in a specific topic such as a sport, a hobby, a city, a cause to stand for, a business of any kind, etc., what are the most relevant sources you should read to have a trustworthy and up-to-date account of what’s going on? A few of them are popular and easy to find. Others − and certainly not the less interesting − are really difficult to spot and known only to specialists. If you plan to find them by yourself, be prepared for painful hours of web search sorting out genuinely interesting content from the vast majority of noise and commercially biased content that is easily accessible!

That’s precisely to avoid this pain and make the best of the web easily accessible that we have created Agilience.

When using Agilience search services you’ll not only find top content but fantastic people as well. You will discover topic experts. Beyond popular icons, you will discover mavens and gurus. That’s another reason that triggered us to invent Agilience and probably the most profound: help the people who do a great job in their field shine and get recognized.


Social Icons magic touch

Social icons stand out as rallying points.  When it comes to beauty and life style, a happy few icons, like Bethany Mota reach out to the beauty sphere.

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Bethany attracts massive audience, she is a,rallying points for a whole generation, with more fans than hollywood stars.

 

What’s is there magic touch?  It’s not hollywood that made Bethany a social icon. She like many other social icons did it on their own. Starting as the main character of their show, as all in one Youtuber, both actor and producer, with the help of a web cam.  Initially, Bethany covered mainly beauty;  beauty is only one of the may facets she covers today.  Bethany reaches now  to millions, she is a generation icon extending her coverage to breath of topics including life style, fashion, movies, travel.  Today Bethany reaches out to millions, and is a generation icon. What have widened their coverage and moved from topic experts to inspirational guides.

What’s social icons magic touch? Bethany is among the happy few social icons. Bethany has this magic touch to transcend topics, and to become the topic herself. Social icons have this magic touch to stay in touch with a whole generation and to cover a broad set of topics that reflect and inspire a whole  generation. That’s the Magic  touch.

 


Jessica HALL, Nail polish Maven

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Jessica Hall stands out as a Nail Polish and Beauty Salons authority..You can figure out  from Jessica Twitter handle (@luvmylacquer) that she has something going on with nail polish. What you can’t read from her Twitter handle is that Jessica is followed by more than 20% of nail polish insiders. This means a clear and strong  recognition by her peers. Beyond audience, anyone could buy, Jessica has earned peer mindshare.

Congratulations Jessica!

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What is authority and why it matters?

Authority level accorinding to topic relevancy and peer recognition
Authority level according to topic relevancy and peer recognition

Authority stands for targeted audience. Unlike overall Audience, Authority measures qualified audience with respect to a targeted community of interest. Authority matters as it pinpoints the  influencers focused  on a topic and recognized by their peers.

Takeaways

  1. Authority is to value what Audience is to volume
  2. Audience counts Authority matters

Continue reading “What is authority and why it matters?”


Guru: The magic touch

Are you a guru?

Becoming a guru on a topic is quite special.  Take Hairstyle blog, one of the top the hairstyle guru. 

You can read off Hairstyle’s blog’s commitment from the twitter handle: “Dedicated to helping women look their best…”

You check that hairstyle’s blog walks the talk, by reading out the posts from the blog. http://www.hairstyle-blog.com/

Beyond this commitment Hairstyle’s blog is plays central role for the community.  Hairstyle blog is at the epicenter of the community.

One out of five top authority on hair style follows Hair style blog, making hairstyle blog a reference guide for it’s peers. This is a tremendous reach within the inner circle of the hairstyle top authorities. Hair style reaches far beyond the inner circle: Hairstyle’s blog twitter handles indicates over 30K followers.

All in all, Hairstyle’s blog, along with Latest hairstyle, @latest-hair,  and few other is among happy few hairstyles gurus. These gurus have the magic touch, a reference guide on the topic for their peers and a source of inspiration and education for hundreds of thousands who want to look their best. This unique combination is the hallmark of a guru. Check if you are a guru in your field on agilience.com

Congratulations Hairstyle blog.


What’s Agilience topic coverage

Agilience uses the semantic lattice of Wikipedia as its primary source of topics semantic definition.
We are very grateful to the excellent work done by the Wikipedia community. If you like the content provided by Agilience, please consider donating to Wikipedia!


What’s Agilience contribution?

Agilience contributes to find the most relevant sources talking about your topic of interest and gives you access in real time to top content. No more need to spend hours searching the web, blogs or web sites to stay on top: with Agilience you’re never more that a click away from relevant  and up-to-date information on your topic of interest.


What is the problem Agilience is tackling?

Library_-_the_original_search_engine_(4993073773)Imagine you go to a library and ask for the most relevant books on a topic you are interested in. You may be asking for books on a country or a city you plan to visit, a technical subject related to your work, a hobby, a political issue, etc. The librarian usually listens to your needs, disappears for a couple of minutes and comes back recommending  a pile of books, reviews and newspapers selected by the authority of their authors, the relevancy and the freshness of their content.

Today people search the web rather than ask a librarian. The problem is that the web is big, way too big… very noisy and biased at that! What deserves your attention out of the billions of web pages and the hundreds of millions of blogs or social media sources out there?

Search engines used to be the answer back in the early 90s when Altavista, Yahoo! and others were providing manually curated directories of web sites. Now they have become the main gateways for a world-wide $1.5 trillion e-commerce market, their focus has changed a bit.

Screen Shot 2016-04-05 at 6.03.08 PMIf we keep the library metaphor, imagine the librarian answering your needs with a list of books ranked by an obscure and unpublished algorithm, placing a sponsored book on the top of the pile and adding to it a couple of coupons for products related to your search… It would certainly help finance the running costs of the library, but what can you trust in the answer you get?

That’s precisely the problem Agilience is tackling by giving you access to the most relevant content from the top authorities on the topic you are interested in.


Is Agilience an independent rating service?

Unlike other rating services, Agilience is totally independent. Agilience rates sources based on public information available on the open internet. The rating process is entirely computer-based and we are rather stringent on keeping its independence and objectivity.

We use today the social graph of Twitter as it is one of the largest open social graph available. Besides, Twitter is often used as a notification agent of web sites and blogs and therefore provides a good starting point to discover interesting sources. We use Agilience 3S technology to explore the graph semantically and socially.


What’s in for me?

If you are an authority on a topic, you will find content to stay on top and Agilience will help  you shine. Agilience‘s rating aims to become the  most reliable and objective rating on the internet. Being in Agilience is a recognition of the relevancy and recognition of the job you do. We are designing a badge for  top authorities in Agilience so that you can use it on your blog or site as a way of showing your topic authority. By using it you can help the internet be a better place, a place where trust is earned; the rest can be bought and is probably already!