Category: Influence

Danone Company trust Agilience to strengthen their digital influence

danone-okWe took a moment to interview Gian Maria Bruno, Danone Company Brand Director, to gather his feedback about the work done with Agilience since one year.


Can you introduce yourself in a few words?

I have a Marketing and sales background, I joined the Company Brand Team 3 years ago. My main objective is to make of Danone company uniqueness a value growth driver inspiring around the company vision, and co-creating with the various regions around the globe.


What where the stakes and context in which you reached out to Agilience?

The context was last year the launch of the company brand in France. Today, more than ever, people want to know who is the company behind the brands they love. Not only the company name but more… its employees, its commitments, its social projects and above all the values guiding its approach to business.

We believe a healthy body needs healthy food. And healthy food needs a healthy planet. All with healthy ecosystems and strong, resilient social structures. We simply can’t have one without the other.

That’s what our new signature, “One Planet One Health”, encapsulates

A profound influencer campaign was required to deliver this message, and we needed to do it in a different way, going beyond the paid influence and the classical PR activities.

I got an internal call from our CMO about Agilience, expressing it was worth to be investigated

Indeed we found the idea and the methodology very promising, the overall idea being to connect and engage the relevant key opinion formers to get more pull in a pure organic way and generate conversations around the relevant topics


What type of intervention did Agilience?

Agilience behaved as a solid partner allowing us to:

Identify the key authorities (key opinion formers) of our various communities

– Train and help the French team to engage the authorities in a disruptive way, much more social and interactive


Against your initial problematic what has Agilience’s added value / benefit brought?

At the end of the day the Agilience tool and approach turned out to be very relevant, bringing a strong earned media section to our communication plan

It’s a trigger for credibility and for organic amplification

7 Tips to boost your influence

Tip#1 – Be Social

Pay attention to your peers and what they have to say. How can you find them in the haystack of the sources active on social media? One way is to check them out on Agilience. You will find the 12 most influential sources by topic.

Tip#2 – Be Relevant

Sharing stories is good and show that you are active. Sharing relevant stories is better. You can find relevant stories on many social media, blogs, and newspapers. If you find this time consuming, try Agilience that filters for you stories pushed by the most influential people in their field.

Tip#3 – Be Respectful

Reacting, retweeting, commenting, liking others people stories is fine. Mentioning your sources in your messages, recognizing their contribution is better and more respectful. It’s a social etiquette that shows you’re really interested in what they say and not “borrowing” their content to add a few posts to your timelines.

Tip#4 – Be on Top

Check regularly what’s happening in your field. You can find a wealth of top stories on social media. Now again if you find this time consuming, you can find a digest on Agilience of the latest top stories shared by the most influential people in your field.

Tip#5 – Be Focused

Be clear on your realm of influence. Potentially you can envision interacting with a broad audience on any topic. But you may want to consider staying focused on a few topics. It’s the difference between being a generalist versus a specialist. To grow your influence, start focused on a few topics to get recognition from your peers.

Tip#6 – Be Curious

Your topic may be at the crossroad of several others. Consider exploring related topics to quickly access insights from different perspectives. If you’re interested in a product for example, try exploring its territories of usage or aspirations.

Tip#7 – Be Genuine

Being part of the conversation is good, contributing to the conversation is better. There are different roles you can play in the conversation. Play your role and be genuine, it’s likely to best contribute to the overall conversation and increase your authority on your topics.

Stratégie de communication & influenceurs : Quête impossible ou approche à réviser ? (étude Cision)

Ziatan Ibrahiovic influence realm according to Klout
Zlatan Ibrahimovic influence according to Klout

Trouver des influenceurs, tout le monde peut ! En revanche trouver ceux qui comptent n’est pas à la portée de tous.  L’enquête menée par CISION souligne l’importance croissante accordée par les entreprises à la mise en place d’une stratégie de communication via des influenceurs. L’enquête montre aussi qu’à ce stade la démarche est encore approximative.

Si pour vous la mise en place d’une démarche scientifique et éprouvée est un impératif, alors découvrez sur Agilience  les influenceurs qui ont véritablement de l’autorité dans votre domaine de prédilection.


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