Medincell, the French biotech company on a mission to make drug delivery has entered the anchor quadrant of Agilience Mindshare matrix for Drug Delivery. This means that Medincell is now deeply rooted in the drug delivery community. Medincell raising authority show cases what’s authority is about: Medincell contributes to the community by sharing relevant content and by engaging the conversation with it’s peers: .
- Beyond self promotion, engaging peers matter
- Beyond activity for its own sake, sharing relevant content matters
Medincell has earned significant mindshare in the drug delivery over the last 6 months. There are a couple of striking facts about Medincell Twitter account.
Medincell’ s Authority to Audience ratio is 10 times higher than average: Over 20% of Medincell followers are peer authorities. Most account authority to audience ratio is between 1 to 3%. Medincell is getting traction in terms of interactions with peers authorities.
Medincell’ s Authority to tweets ratio is extremely high. With less than 1000 tweets, Medincell has engaged above 150 peer authorities, and 100 of these authorities have chosen to follow @Medincell.
Unlike others who spam the community surfing on buzz, or pushing self serving stories, Medincell shares stories that matter to the community.
Bottom line: Thanks to the Agilience Authority plan, Medincell, has been over the last six month a true contributor to the drug delivery community: being both social and relevant has enabled Medincell to stand out and be recognized and followed by its peers. Medincell can now show it’s Drug Delivery Anchor badge, the seal of topic Authority.