Imagine you go to a library and ask for the most relevant books on a topic you are interested in. You may be asking for books on a country or a city you plan to visit, a technical subject related to your work, a hobby, a political issue, etc. The librarian usually listens to your needs, disappears for a couple of minutes and comes back recommending a pile of books, reviews and newspapers selected by the authority of their authors, the relevancy and the freshness of their content.
Today people search the web rather than ask a librarian. The problem is that the web is big, way too big… very noisy and biased at that! What deserves your attention out of the billions of web pages and the hundreds of millions of blogs or social media sources out there?
Search engines used to be the answer back in the early 90s when Altavista, Yahoo! and others were providing manually curated directories of web sites. Now they have become the main gateways for a world-wide $1.5 trillion e-commerce market, their focus has changed a bit.
If we keep the library metaphor, imagine the librarian answering your needs with a list of books ranked by an obscure and unpublished algorithm, placing a sponsored book on the top of the pile and adding to it a couple of coupons for products related to your search… It would certainly help finance the running costs of the library, but what can you trust in the answer you get?
That’s precisely the problem Agilience is tackling by giving you access to the most relevant content from the top authorities on the topic you are interested in.